Marketing Communications Specialist
Reports to: Vice President of Community Engagement
FLSA Category: Exempt
The Marketing Communications Specialist assists with the implementation of an annual marketing plan to increase volunteers and revenue to support the agency’s goals. Oversees creative design for agency including; marketing, recruitment, development, and program departments. Maintains the agency Website to support the communication of agency mission, programmatic offerings and development needs. Provides writing, editing, proofing and editorial support for all major agency messaging, including but not limited to press releases, newsletter and marketing collateral. Functions as a one-person unit providing agency support to all other functional areas. Must be able to work well independently as well as a valued team player. It is critical this individual be highly organized with an attention to detail and ability to thrive in an environment with a focus on continuous improvement and a sense of urgency.
- A bachelor’s degree in graphic design, marketing, or communications from an accredited college/university.
- A minimum of two years of graphic design work, marketing, and Website maintenance. Experience in a non-profit organization or in an advertising/PR agency setting is preferred.
Competencies and Skills
- Excellent technical skills and proficiency in current graphic design and Microsoft Office software including Publisher, InDesign, Adobe Creative Suite, Word, Power Point, Excel, and PowerPoint.
- Ability to create and edit videos.
- Familiar with pre-press needs, postal regulations and able to communicate with printing professionals in order to reduce costs.
- Proven success in producing radio and television PSAs, developing PowerPoint presentations and large format print applications such as billboards, banners, etc.
- Knowledge of process for creating and deploying advertising and marketing campaigns
- Experience working on digital marketing campaigns; knowledgeable of social media platforms.
- Strategic thinker with the ability to be a team player throughout the organization.
- Strong communication skills with the ability to manage across departments with staff members in a variety of roles on the organizational chart. Able to help staff strategize printing projects that support agency objectives and project/program outcomes.
- Excellent written communication skills; writing, editing, proficient proofreader.
- Knowledge of photography; familiar with stock photography and guidelines.
- Successful in juggling multiple projects and meeting deadlines.
- Enjoys the challenge of working on projects with limited budgets.
1. Serves as Project Manager, overseeing the creation of agency marketing/advertising materials, including annual report, newsletters, brochures, flyers, posters, invitations, specialty pieces, billboards, print and electronic advertisements, signage, outdoor banners, donor kits, proposals, etc. This includes annual updated agency materials; forms, applications, templates, donor kits, fact sheets, awards, t-shirts, etc.
2. Manages relationships with outside marketing-related vendors or contacts (designers, printers, etc.) for agency.
3. Produce agency PowerPoint presentations as deemed necessary including; annual Gala, board meeting, trainings, other.
4. Create agency print templates and enforce agency branding on all print and electronic materials produced by internal departments as well as outside agency partnership projects. Ensures the agency meets all BBBSA national branding regulations. Serves as lead to the national BBBSA office for all graphic materials and updates.
5. Stays current on emerging graphic technologies and marketing design trends.
1. Assists in writing editorial copy for program and development departments (including newsletters, annual report, and donor stewardship/solicitation pieces).
2. With the assistance of department liaisons, writes/proofs/edits, and coordinates all electronic communication to internal and external constituent groups for the agency (includes e-Campaigns, monthly e-Newsletter, etc.).
3. Manages consistent messaging, language internally to provide consistency and a uniformity for BBBS.
4. Collaborates with Special Events Coordinator to create copy and design work for signature special event collateral and printed communication pieces.
5. Maintains in-office marketing efforts, including reception area, interview rooms, and conference rooms.
Website & Social Media
1. Maintains the agency Website, recognizing it as a lead marketing tool for the agency.
2. Writes content and make the site responsive to technology-savvy public, potential volunteers and donors.
3. Reviews all Web copy, enforcing agency guidelines. Maintains accuracy of agency information on BBBS website.
4. Creates, coordinates and posts all agency social media to support recruitment, event, and program campaigns.
6. Increases BBBS followers, likes, and overall agency presence on social media platforms.
7. Monitors and reports on website and social media platform analytics; makes recommendations for continuous improvement.
1. Assists in media buys and research.
2. Pursues media partnerships if appropriate and beneficial in recruiting volunteers or increasing awareness for financial support.
3. Maximizes natural entry points during National Mentoring Month (January), Volunteer Appreciation Month (April), and others to highlight need for mentors, recognize the mentors currently in our program, and build general awareness for BBBS.
4. Tracks media exposure.
Planning & Coordination
1. Plans print production calendar to strategize/maximize cost-saving opportunities.
2. Coordinates printing and mailing services for all direct mail and large printing projects.
3. Works with development, program, and recruitment departments to create agency-wide e-Communications and social media calendar. Manages process for regular (approximately quarterly) exposure.
4. Coordinates strategic use of outside photographic and video services within budget.
5. Assists with preparation of Board materials as deemed necessary.
6. Manages the agency’s photo library and archives all graphic projects, complete with budget information.
7. Participates in regular program/development meetings.
8. Develops relationships with area printers to secure best pricing.
9. Other duties as assigned.
The physical demands at BBBS are representative of those that must be met by an employee to successfully perform the essential functions of this job. Employees who are or become disabled must be able to perform the essential duties and responsibilities either unaided or with reasonable accommodation. The organization shall determine reasonable accommodation on a case-by-case basis in accordance with applicable law.
Performing the essential responsibilities of this job, the employee is regularly required to sit, operate computers and other office equipment, complete filing tasks and use written and oral communication skills. The employee may be required to transport or move up to 20 pounds.
BBBS provides equal employment opportunities to all qualified individuals without regard to race, creed, color, religion, national origin, age, sex, marital status, sexual orientation, or non-disqualifying physical or mental handicap or disability. BBBS operates under an Affirmative Action Policy.
The employee must have a valid driver's license and the ability to travel within the community we serve throughout the workday with full time access to an automobile and automobile insurance in the amount required by the state of Wisconsin.
Employee must be able to view differences between individuals (race, gender, age, cultural heritage, physical ability, education and lifestyle) as an asset and demonstrate an appreciation of the diversity within Big Brothers Big Sisters and the youth served by the agency.
Maintain professional development, as time and budget permits, through staff development courses, professional organizations, seminars, and reading of professional literature. Utilize BBBSA network to access and research best practices.
Each year the agency holds events that typically fall after normal office hours. These events may be mandatory for all staff. For scheduling purposes, you will be notified of the dates as early as possible. These events may include but are not limited to the following:
• Bowl for Kid’s Sake; January – May
• BIG Gala; early November
• Golf Classic; early August
As an employee of the Big Brothers Big Sisters Team, you may be required to attend other agency related activities, meetings and events as deemed necessary.
The above statements reflect the essential responsibilities and competencies considered necessary to achieve BBBS’s Agency goals. Other tasks may be assigned, based on agency needs at the request of the department’s supervisor or the CEO.